Matthew Mayes

Adapt has created a new communication technology format that uses emotion AI to adapt experiences to people based upon human factors, such as attention, positivity and engagement. Not to be confused with facial recognition, it works in a browser using the device camera as a sensor, without sending biometric data to a server for analysis. It is safe, secure and has been successfully implemented for award winning social impact uses in education and training. This UK innovation has now been developed for the AdTech and creative industries, enabling fully adaptive video adverts, emotion powered generative AI and adding emotional impressions to social campaigns.