Ed Howell

At Duel, we are firm believers that the greatest brands of our generation are purpose-driven and community-led. Their raison d’être extends far beyond the products they sell and the price they sell them for, but instead is rooted in their purpose, the communities they build and how they communicate with their greatest advocates. 

 

Duel is a white-labelled brand advocacy platform that helps the great brands of today identify their advocates, then manage, measure and scale their brand advocacy operations. Charlotte Tilbury, Elemis, Monica Vinader and others have used our platform to cultivate powerful communities that incentivise brand engagement and foster organic word-of-mouth growth.