Beyond the Score - A Global Trend

This year, with some of the biggest sporting events in the global calendar, including the Euros, the Paris Olympic Games, and the Paralympic Games, sports marketing is experiencing a watershed moment. Bolstered by a surge in viewership for women’s sports and a packed calendar featuring the Olympics, UEFA Euro 2024, and the T20 Cricket World Cup, broadcasters and brands are gearing up to captivate a global audience. We'll explore how brands can strategically align with these events and communities, leveraging innovative sponsorships, marketing campaigns, and fan activations to enhance visibility and engagement.

Speakers

• Zarah Al-Kudcy, Director of Women’s Commercial, Chelsea FC
• Eleanor K. Duff, PhD, Global communications for Vaccines and Specialty Care, Sanofi
• Karin Seymour, Director of Client & Marketing, Sky
• Beth Johnson, CEO & Co-Founder, Umbrella