top of page

Thu, 20 Jun

|

LBB The Plage Croisette Beach

Beyond the Score - A Global Trend

We'll explore how brands can strategically align with these events and communities, leveraging innovative sponsorships, marketing campaigns, and fan activations to enhance visibility and engagement.

Registration is closed
See other events
Beyond the Score - A Global Trend
Beyond the Score - A Global Trend

Time & Location

20 Jun 2024, 09:30 – 10:30

LBB The Plage Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, France

About the event

This year, with some of the biggest sporting events in the global calendar, including the Euros, the Paris Olympic Games, and the Paralympic Games, sports marketing is experiencing a watershed moment. Bolstered by a surge in viewership for women’s sports and a packed calendar featuring the Olympics, UEFA Euro 2024, and the T20 Cricket World Cup, broadcasters and brands are gearing up to captivate a global audience. We'll explore how brands can strategically align with these events and communities, leveraging innovative sponsorships, marketing campaigns, and fan activations to enhance visibility and engagement.

Speakers

  • Zarah Al-Kudcy, Director of Women’s Commercial, Chelsea FC
  • Eleanor K. Duff, PhD, Global communications for Vaccines and Specialty Care, Sanofi
  • Karin Seymour, Director of Client & Marketing, Sky
  • Beth Johnson, CEO & Co-Founder, Umbrella

Share this event

bottom of page