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How We Reignited Guinness
Wed, 19 Jun
|Rotonde Stage, Rotonde
See UKAEG member Born Social on the Cannes Lions stage. Please note you need a Cannes Lion's pass to enter the Palais.
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Time & Location
19 Jun 2024, 12:30 – 13:00
Rotonde Stage, Rotonde, Palais des festivals et des congrès de Cannes, 1 Bd de la Croisette, 06400 Cannes, France
About the event
Chief Strategy Officer
Born Social
Global Director of Beer, Baileys, and Smirnoff
Diageo
Session description
In 2023, Guinness became the most popular beer brand in Britain for the first time ever, and it was named Brand of the Year by Marketing Week. This follows unprecedented growth in all key markets – a global success story.
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