Sorting Your Dirty Social. Engagement Through Strategic Imperfection.

How many brands have carefully built their reputation over years only to lose it in a millisecond by putting out tone-deaf content on Twitter and TikTok? Wait, what if the truth is that your true fans are much more forgiving of mistakes, and would rather you be more real, raw and human? What do brands need to do to get better at allowing room for this imperfection? More importantly, what if brands could focus on creating content that even polarises their audience? If good brands generate discourse, what is it about the great brands that creates heated debates?

Join us as we discuss the strategic aspect of how brands should be connecting with and engaging consumers – to be always in. Hear from those who have played a vital role in building community, fostering a sense of belonging and inclusivity that makes viewers feel like a member of a special club.

We will explore what works and what doesn't when it comes to creating the raw and real. Down with the perfect and polished. Here’s to winning over true fans with whatever it takes to help them express themselves. 

Disclaimer: This debate will be lively and everything that great social content is when it’s working at its imperfect best.

Speakers:  

Julian Vizard, Creative Partner, St Luke’s and TikTok Effect House Ambassador 

Jennifer Quigley Jones - CEO/Founder Digital Voices

Kinney Edwards, Global Head of Creative Lab at TikTok

Ed Palmer, Managing Director, St Luke's

Moderator – Aisling Conlon, International Trade Director, Advertising Association

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