Thu, 22 Jun|
The Art of Building Communities -Trust v Authenticity
A lively debate that looks at the creator economy and communities with and without the influences of….well, Influencers.
Time & Location
22 Jun, 12:00 – 12:30
BENlabs, 29 Rue du Commandant André, 06400 Cannes, France
About the event
Is storytelling a thing of the past? Listen to experts navigate the realms of building communities throughout a brand life cycle. Is it trust or authenticity that builds communities and brand loyalty? Are brands selling stories or are they being true to themselves and their consumers? We will take a look at the creator economy and debate communities with and without the influences of….well, Influencers.
Beth Johnson, Founder, Umbrella
Carly Hunt – Head of Digital Pladis UK
Cameron Partridge, SVP Influencer, BENlabs
Andre Kazadi, Sales Manager