The Art of Building Communities -Trust v Authenticity

Is storytelling a thing of the past?  Listen to experts navigate the realms of building communities throughout a brand life cycle.  Is it trust or authenticity that builds communities and brand loyalty?  Are brands selling stories or are they being true to themselves and their consumers?  We will take a look at the creator economy and debate communities with and without the influences of….well, Influencers.

Speakers:  

Beth Johnson, Founder, Umbrella

Carly Hunt – Head of Digital Pladis UK

Cameron Partridge, SVP Influencer, BENlabs

Andre Kazadi, Sales Manager

Refreshments provided 

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