The Taylor Swift Effect

Fandoms are a powerful economic force that can significantly impact sales and business performance. The "Swift Effect," exemplified by Taylor Swift's remarkable ability to boost sales and engagement simply by her presence, benefits numerous players both on and off the field. Among the big winners is the NFL,  attendance of Swift at one of NFL game led to 27 million in viewership, the most for a Sunday night game since Super Bowl 2023 and much of that spike was due to increased viewership from women. Her presence also led to a 400% spike in the sales of her beau's jersey. With this much scoring happening off the field,  join us as we delve into "Fandom - Taylor's Version," where we'll explore the impressive off-field impact of the Swift Effect.

Speakers:

• Jessica McCourt, Head of Partnerships, MALKA

• Jonny Shaw, CEO, VCCP+

• Meg Linehan, Senior Writer, The Athlete

• Jesse Batres, EVP, Head…