Unstereotype Alliance 3Ps Masculinities Masterclass

Following the Unstereotype Alliance's renewed focus on healthy masculinities in advertising, please join us in Cannes for a masculinity-centered 3Ps masterclass.

This dynamic learning session will be an opportunity for members to upskill their creative practice and hear from leading creative voices from across the Unstereotype Alliance.

Cultural Expert, CEO of Talk to Jess and long-standing member of the Unstereotype Alliance, Jess Weiner, will guide attendees through the interactive hour. Lynne Deason (Head of Creative Excellence UK&I), Kantar, will kick the session off with the latest insights and 3Ps analysis from the Unstereotype Metric. Three stellar creative experts will follow (Steve Babaeko, Founder and CEO, X3M Ideas, Nigeria; Seb Hill, ECD, New Macho, BBD Perfect Storm, UK; Dr Rebecca Swift, Global VP of Creative Insights, Getty Images) to share their experiences in creating content that promotes healthy portrayals of masculinities.

This session is exclusive to Unstereotype Alliance members and is suitable for those involved in campaign and creative development. We welcome attendees who are both new to the 3Ps framework and those already well-versed.

There are only a limited number of slots available so be sure to register now!