Workshop: Breaking the Sound Barrier - Unleashing the Power of Sound

Clare Hutchinson

Chief Strategy Officer

VCCP

Oriol Tarragó

Sound Designer

Coser y Cantar Estudio

Tarn Willers

Production Sound Mixer

Motorman

Session description

Sound is universal. It's democratic. It can transcend international barriers. So why do we, as an industry, have so much of a 'sound off' mentality? We favour the power of words and images over the potential of sound, despite us becoming more sound-centric in how we experience the world.

It’s time for brands to tune in.

This powerfully immersive and creative sonic session will dive into worlds that have embraced and deployed the power of sound: film and art.

You will:

- be transported, tricked and transformed through sonic experiments

- learn about the key challenges our creatives face and how they have been addressed in the arts

- explore how brands can leverage sound to build connection, equity and impact.

Questions this session will answer:

How to use learnings from the world of film and art to leverage sound more powerfully.

How can sound drive a powerful emotional response?

How can sound answer some classic communication and brand needs?