Yahoo Beach x Wavemaker: This is your journey into sound

It’s nearly 100 years since music first appeared in an ad. Catchy campaign tunes are still one of our favourite marketing tools, but technology has unleashed many more creative ways for brands to play with the power of sound.

We will explore original music for your brand, musical brand partnerships, synthetic voices, sonic branding, well as music for gaming and immersive experiences.

Featuring: 

• Lyndon Morant, Marketing Director, Integrated Marketing Communications - Colgate-Palmolive, Asia Pacific 
• Lynn Sladowski, Content Group Director - Wavemaker 
• Sarah Salter, Global Head of Innovation - Wavemaker 
• Maatin Adewunmi, Co-Founder - Loud Parade 
• Rahmon Agbaje, Co-Founder - Loud Parade

Conversation DJed by Tony Gemma, VP, Head of Global Ad Creative, Yahoo!

We’ll wrap up  with a musical quiz and the chance to win some sweet-sounding prizes.