Alistair Gosling

CEO

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EXTREME INTERNATIONAL'S STORY

EXTREME is a purpose-driven company with a unique brand and community that lives at the intersection of adventure sports and entertainment. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated offer that encompasses strategy, design, development, and management of adventurous destinations, hotels and resorts, spectacular events, entertaining media, and engaging brand campaigns.

We operate around three guiding pillars: people, planet, and place. Headquartered in London with bases in Europe and the Middle East, we serve our clients through our passionate and pioneering international team. As founders of The Extreme Sports Channel, operating for over 25 years, and with the backing of Kleinwort Hambros and Soc Gen banks EXTREME is the go-to brand for authentic activation across action and adventure sports.

In all our activities, we strive to promote sports participation, healthy lifestyles, job creation, infrastructure investment, and tourism, while maintaining a strong commitment to sustainability and the environment. As part of our sustainability efforts, we have launched The Extreme Hangout, a global impact platform, and aligned with five United Nations Sustainable Development Goals. We have also joined Planet Mark to measure our impact, committed to 1% For The Planet to give back, and are a lead member of the UN's Sports for Climate Action initiative to raise awareness.