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The Institute of Practitioners in Advertising (IPA) has a USP – a Unique Supportive Proposition. We support and empower our members in every way we can. On an Industry, Agency and Personal level. We are the power behind the practitioners.

We set the protocols for the UK industry's best practice standards. So we can advise on how to choose an agency or how to run an agency. We also work collaboratively with our members to achieve our goal to improve diversity within the industry. We listen to agency issues so that we can set or update policy, or lead the industry response on whatever might be troubling them.

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