ISBA'S STORY

ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.

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Our purpose and principles

To create an advertising environment that is transparent, responsible and accountable; one that can be trusted by the public, by advertisers and by legislators.

ISBA will:

• Empower media, agency and digital supply chain relationships that deliver value for advertisers transparently and sustainably.

• Lead the industry in creating an inclusive and sustainable advertising environment that delivers positive societal and economic impact.

• Work with our community of members and with partners to deliver thought leadership and actionable learning, advice and guidance