ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
Our purpose and principles
To create an advertising environment that is transparent, responsible and accountable; one that can be trusted by the public, by advertisers and by legislators.
Empower media, agency and digital supply chain relationships that deliver value for advertisers transparently and sustainably.
Lead the industry in creating an inclusive and sustainable advertising environment that delivers positive societal and economic impact.
Work with our community of members and with partners to deliver thought leadership and actionable learning, advice and guidance