LOUD PARADE'S STORY
Loud Parade is the KPMG award-winning Gen-Z owned music creative and sonic branding agency recognised by Forbes 30 Under 30. Loud Parade has over 8 billion views on their campaigns, making bespoke music compositions for brands and creative agencies across all platforms. They have over 8 billion views on their campaigns for brands and agencies such as Nike, JD Sports, Fenty, JBL, YO! Sushi, Sour Patch Kids, WPP and Havas amongst others.
Working at the intersection of Psychology and Music, Loud Parade creates sonic identities which match a brand’s aspirational personality bringing objectivity to the usually subjective world of music in advertising by leveraging an AI tool which can test the emotional resonance of sounds.
Loud Parade uses music as a form of storytelling, creating unique sonic identities for brands to increase individuality and uniqueness of their campaigns. Through viral sounds they increase brand love, recognition and awareness as well as support with the problem of music licensing through authentic and scientifically backed music solutions.