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Lauren Dick

Executive Director, Media & Data, Mail Metro Media

Lauren is responsible for growing Mail Metro Media’s digital and ecommerce strategy. She consistently identifies and delivers new commercial opportunities for revenue diversification driven by product development, new commercial models, emerging technologies and market innovation.

A seasoned digital executive, with a wealth of experience across advertising, ad tech, commerce, and data strategies, Lauren has run sales and strategy across all major agency groups, as well as GroupM business at Weve - a joint venture from O2, EE and Vodafone to pool their marketing data.  Over the past eight years, Lauren has been responsible for scaling Mail Metro Media’s digital suite across mobile, app, video and social platforms, building out the business’s market leading first party audience infrastructure.

One of Digiday’s inaugural “Changemakers”, Lauren is passionate about innovation and new technology, and how it can be harnessed to drive tangible outcomes for businesses.

Lauren Dick
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