The Power of Creative Production

It’s more vital than ever for advertisers that their commercials have impact and relevance - if we all see advertising on a multiplicity of screens for much of the day, that is more important than ever. That’s backed up by the data that shows that the most creative advertising is also the most effective.

You create that advertising by going to independent production companies who are the experts on how to realise the potential of a script- they are where the top directing and producing talent is. That production expertise is something that has been undersold, to the determinant of production companies so we are going to talk about it here with an international panel of great producers.