​UK ADVERTISING AT CANNES LIONS 

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UK Advertising is a powerhouse at Cannes Lions, consistently ranked among the top three countries for creative excellence, alongside the United States and Brazil. Each year, we proudly showcase the best of UK talent and innovation on the world’s biggest stage for advertising.

 

In 2024, UK Advertising continued to raise the bar, securing 112 Lions, including 5 Grand Prix and 3 Young Lions awards, along with an impressive 98 speakers and 27 jurors. With 37 fringe events, the UK’s presence was the largest yet, reflecting our commitment to shaping the future of the creative industry.
 

This success is driven by a powerful collaboration between the UK Advertising Export Group (UKAEG) under the banner of UK Advertising, the UK Government’s Department for Business and Trade, the Advertising Association (the UK’s official representative at Cannes Lions), and a network of industry partners such as Sky Media, Bauer Media Outdoor, Pinterest, Mail Metro Media, Channel 4, Bauer Media UK, Marketreach, and Seedtag. Together, we’ve built a platform that not only celebrates UK creativity but also drives growth by connecting our leading companies with brands, agencies, and decision-makers both in the UK and around the world.
 

At Cannes Lions, it’s about forging international connections, amplifying the voice of UK leadership, and advancing the commercial success of the creative economy. From curated networking events to thought-leadership panels, we’re at the heart of global conversations that matter to the future of advertising.

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We’re also proud to champion the next generation of UK talent. As the hosts of the UK Young Lions competition, we provide a platform for young creatives to compete on a global stage, fostering fresh ideas, innovation, and the leaders of tomorrow

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Want to join UK Advertising at Cannes Lions 2025? Reach out to the UK Advertising team below.

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