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VCCP was founded on January 24, 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. They were motivated by the belief that they could create a better type of agency – for the people who work there and the clients they serve. It’s a motivation that remains to this day and is why VCCP describes itself as the challenger agency for challenger brands.

VCCP’s challenger attitude transforms the fortunes of their clients. For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14. VCCP has a motto: ‘It only works if it all works’, which is why they involve themselves in far more than just advertising. With a thorough understanding of each client’s business, VCCP can challenge what’s around it, and then transform it.

The team on the ground in Cannes

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