
2025 SCHEDULE

From Stage to Strategy: Do Cannes Lions Themes Shape the Global Work That Follows?
Mon, 16 June 2025 11:00 - 12:30
UK House
Reflect on whether trends highlighted on stage and in Cannes Lions-winning work influence real brand strategies after the event. Are these themes just talk, or do they inspire action? Attendees will evaluate what from Cannes 2024 has stuck and what is set to define 2025.

Sustainability x UN Leadership Roundtable
Mon, 16 June 2025 14:00 - 15:00
Villa
This is a private event for UKAEG members.
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UK x US Women in Leadership
Mon, 16 June 2025 14:00 - 15:00
Empower Cafe
More details to be announced.
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Trusted Advertising: Building a Blueprint for Better
Tues, 17 June 2025 10:00 - 11:00
UK House
Chaired by Matt Bourn, Director of Communications at the Advertising Association and co-author of the upcoming book Trusted Advertising, the session will inform the book's development with real-world insights and best practice from across the global industry.

UK × US Leadership Roundtable: Redefining Creative Effectiveness for a New Era
Tues, 17 June 2025 12:00 - 13:30
UK House
A working session for senior UK and US marketing leaders to reshape creative effectiveness. The group will identify shared challenges and practical strategies to use creativity for growth in an era of disruption and increased accountability.

Building Global Bridges: UK × China Brand Leadership Roundtable
Tues, 17 June 2025 15:00 - 16:30
UK House
This is a private event for UKAEG members.

Return to Sender: Rethinking Direct Mail in a Digital World
Weds, 18 June 2025 10:00 - 11:30
UK House
In a digital-saturated world, explore the renewed relevance of direct mail. Can physical mail offer deeper emotional engagement where digital falls short? Creative and brand leaders unpack how physical and digital channels can work together for stronger connections.

The MVP Shift: Women’s Sports as the Future of Brand Investment
Weds, 18 June 2025
Empower Cafe
More details to follow

Did Gen Z Break the Marketing Funnel?
Weds, 18 June 2025 13:00 - 14:30
UK House
A closed-door discussion examining Gen Z’s disruptive behaviour and platform-native culture. Is the traditional marketing funnel broken or just in need of reinterpretation? Explore how brands can create culturally fluent, community-led, and effective marketing strategies for this generation.

The Next Trillion Dollar Market
Thurs, 19 June 2025 10:00 - 11:30
UK House
Co-hosted with The Marketing Society, this roundtable will explore emerging markets poised to drive the next wave of global economic growth. Senior marketing leaders will discuss strategic opportunities, challenges, and how brands can successfully engage these high-potential audiences.

The Berry Brunch
Thurs, 19 June 2025 11:00 - 15:00
The Berry Villa
More information to follow
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UK × Global Production Leadership Roundtable:
The Business of Production
Thurs, 19 June 2025 12:30 - 14:00
UK House
Global production leaders debate how to scale quality, speed, and storytelling. Discussions will cover automation, personalisation, and the leadership role of UK production in a rapidly evolving creative ecosystem.

UK x Saudi Arabia Roundtable
Thurs, 19 June 2025 15:00 - 16:30
UK House
This is a private event for UKAEG members.