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MON 16 – FRI 20 JUN 2025
Channel 4
“We know that in these wild times, brands need a trusted pair of hands. That's where quality broadcasters like Channel 4 come in. We understand audiences, we build trust, and we deliver content that resonates. And when you combine that with the sheer excitement Channel 4 brings – across all our platforms, from telly to digital – you get something truly special for advertisers and we’re excited to be talking all about that in Cannes this year.”
Rak Patel, Chief Commercial Officer
Beyond the rosé and the yacht selfies, Cannes is about celebrating the stuff that actually matters: proper, gutsy creativity. The kind that doesn't just sell stuff, but makes you feel something. The kind that gets under the skin of culture and says something real.
At Channel 4, we're all about that. We're not here for beige. We're here for the bold, the brave, the stuff that makes you think. And we're delighted to be back in Cannes this year to champion the sort of creativity that cuts through the noise and connects with real people with content like no other.
Because let's face it, in a world drowning in ads, it's the stuff that's brave, the stuff that's different, that actually sticks. And Cannes is where we get to swap notes, get inspired, and maybe even cause a bit of a stir.
Channel 4 are here to deliver you the audience you want AND the audience you need. The young, the diverse, the ones who aren't just following the crowd. We're talking connecting with over 40 million viewers across the UK. Channel 4 speaks to the UK that other broadcasters might miss – the ones shaping culture, driving trends, and demanding something real. We're where brands connect with the future.
We're not just a broadcaster. We're a cultural force. And we're bringing that energy, that understanding, and that excitement to Cannes.
