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Thu, 22 Jun

|

LBB Beach

Unleashing Purpose: Harnessing Creator Marketing to Drive Impact

As many brands face the challenge of aligning product-centric goals with purpose-driven marketing strategies, join this panel to uncover how to authentically integrate purpose and communicate it effectively through the role of creator marketing.

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Unleashing Purpose: Harnessing Creator Marketing to Drive Impact
Unleashing Purpose: Harnessing Creator Marketing to Drive Impact

Time & Location

22 Jun 2023, 09:30 – 10:45

LBB Beach , 68 Bd de la Croisette, 06400 Cannes, France

Guests

About the event

In today's rapidly changing world, purpose marketing has become essential for brands aiming to make a meaningful impact and establish genuine connections with consumers. As many brands grapple with the task of aligning product-centric goals with purpose-driven marketing strategies, this panel invites you to explore the authentic integration of purpose and effective communication through the lens of creator marketing. 

Speakers -  

Permele Doyle - Founder & President, Billion Dollar Boy

Sasha Pallari - Founder of #FILTERDROP, curve model and creator

Erin Goldson - PR & Influencer Marketing Lead, Personal Care @ Unilever

Becky Owen - CMO, Billion Dollar Boy (panel moderator)

Breakfast from 9.30am

Talk will commence at 10am

#UKatCannesLions

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