Thu, 22 Jun|
Unleashing Purpose: Harnessing Creator Marketing to Drive Impact
As many brands face the challenge of aligning product-centric goals with purpose-driven marketing strategies, join this panel to uncover how to authentically integrate purpose and communicate it effectively through the role of creator marketing.
Time & Location
22 Jun 2023, 09:30 – 10:45
LBB Beach , 68 Bd de la Croisette, 06400 Cannes, France
About the event
In today's rapidly changing world, purpose marketing has become essential for brands aiming to make a meaningful impact and establish genuine connections with consumers. As many brands grapple with the task of aligning product-centric goals with purpose-driven marketing strategies, this panel invites you to explore the authentic integration of purpose and effective communication through the lens of creator marketing.
Permele Doyle - Founder & President, Billion Dollar Boy
Sasha Pallari - Founder of #FILTERDROP, curve model and creator
Erin Goldson - PR & Influencer Marketing Lead, Personal Care @ Unilever
Becky Owen - CMO, Billion Dollar Boy (panel moderator)
Breakfast from 9.30am
Talk will commence at 10am