Permele Doyle

Permele is co-founder and US president of influencer marketing agency Billion Dollar Boy (BDB). A leading female trailblazer in the creator industry, Permele oversees all US operations and strategy and has grown BDB into what it is known as today: the creative agency for the influencer age. With a deep belief in the power and evolutionary abilities of creators and a keen eye for content, Permele pushes the agency to deliver stand-out creative and award-winning campaigns for clients such as Unilever, Primark, Grand Marnier and L'Oréal.